Technical Leader & Founder
With 20+ years building and scaling digital products across startups, adtech, and ecommerce. Blends hands-on engineering with strategic leadership — from architecting full-stack systems in React, NextJS, and Flutter to leading distributed teams and shipping AI-driven consumer products. Proven record of turning ideas into market-ready platforms, including a livestream marketplace and multi-user AI chat app.
Sept 2024 - Present
Advised local businesses on scaling digital presence and modernizing ecommerce infrastructure. Designed and launched multiple AI-driven applications exploring LLM integration and generative interfaces.
Jan 2019 - Present
Built and scaled a livestream commerce platform for vintage fashion, connecting independent sellers with global audiences. Led technical vision, product development, and analytics strategy.
Jun 2017 - Present
Delivered full-cycle development projects for ecommerce and retail clients.
Jun 2015 - Jan 2017
Expanded publisher network by 200% and increased ad inventory by 500% across APAC.Led regional adtech operations across publisher and agency partnerships. Oversaw campaign delivery, optimization, and technical onboarding for partners.
Oct 2014 - June 2015
Built and launched an invite-only investment platform connecting high-growth startups with accredited investors. Led product design, system architecture, and engineering delivery from concept to deployment. Collaborated with investment and due-diligence teams to streamline deal evaluation workflows.
Apr 2013 - Oct 2014
Managed technical integrations for new publishers and agencies. Collaborated with creative teams to deliver high-impact digital ad formats and optimize campaign performance across APAC.
Oct 2010 - Apr 2013
Led development and digital production at one of Hong Kong's leading agencies (later acquired by PwC). Directed multi-disciplinary teams delivering large-scale digital campaigns for enterprise clients.
2004 - 2006
2001 - 2004